How to Build Your AI Content Factory with Make.com: The Step-by-Step Recipe

Building a Content Factory is the ultimate leverage for a lean agency. In our Make.com Review, we highlighted its visual logic. Today, we’re putting that logic to work to automate your brand authority.

This workflow is a key component of your Business Operations, ensuring that you stay top-of-mind without spending 20 hours a week on social media.

Step 1: Capturing the “Seed” Content

The factory starts with a high-quality input. We recommend using a YouTube URL or a Google Drive folder where you drop your raw videos or transcripts.

Tool: Make.com (Direct Link – Clean).
Trigger: “Watch Folder” or “Watch YouTube Channel.”

Step 2: The Intelligence Layer (Claude 3.5)

Once the “Seed” is captured, we send the transcript to Claude 3.5. Instead of a generic prompt, we use a structured Content Slicing Prompt that identifies:

The Hook: For a viral X thread.
The Lesson: For a professional LinkedIn post.
The Action: For a high-converting newsletter.

Step 3: Multi-Channel Distribution

Now that the content is “sliced,” we use a Router in https://www.google.com/url?sa=E&source=gmail&q=Make.com to send it to different destinations. This mirrors the logic we used in our Lead Triage Playbook.

Automated Scheduling:

LinkedIn: Use the “Create a Share Update” module.
X (Twitter): Use the “Create a Tweet” module.
Instagram/TikTok: Push the generated script to a GoHighLevel social planner for final human approval.

INTERNAL IMAGE (Contextual Detail)

Automated social media scheduling in a content factory — Consistency is automated; quality is human-led

Performance Tracking: Closing the Loop

As we detailed in our ROI Reporting guide, your factory must be measurable. Every link generated by the AI should include a UTM parameter so you can track exactly which post is driving traffic to your Done-for-You Systems.

Conclusion: Architecture Over Effort

The AI Content Factory isn’t a luxury; it’s a requirement for the 2026 market. By building this system, you ensure that your AI tech stack is actively working to bring you new leads while you sleep.

Ready to launch?

Download the Blueprint: Get the Make.com Blueprint for Content Factory.
See the Experiment: Read our Claude vs GPT Experiment to see which model writes better copy.
Join the Challenge: Launch your factory in 30 days in our Agency Challenge.